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Toly is Different and we are 'Playing to Win'

  • Toly


Playing to Win 
Recover… Reinvent… Reignite 
 
Simon Sinek talks about playing an infinite game, which means that companies need to keep reinventing themselves to stay relevant, such that they can be passed on from generation to generation. 
This is a long-term strategy. 
This is exactly what Toly has been doing with our vision of creating a global beauty product development platform. 
But for 2021, as a company we need to “play to win, as opposed to playing not to lose or just playing to stay in the game.” 
 
The world has been hit, our industry has been hit, and many companies are just trying to survive. 
By focusing on survival, they are rationalising their business, they are making redundancies, they are cutting costs, but they are not focusing on innovation and the future.  
 
Toly is different. Yes, we have lost sales in 2020, but we have continued to invest in our people, in our capabilities, and in creativity.  

So let us talk about the next three important words: Recover, Reinvent, and Reignite.  
 
1. Recover  
There is still plenty of business available for us, but we must all focus on winning.  
This will help us recover faster than our competitors and build a strong platform for future growth and success.  
 
2. Reinvent  
COVID-19 has changed the world, and in some cases there will be no going back.  
In the middle of the crisis I said that for Toly:  “Life is not about waiting for the storm to pass, but instead it is about learning how to dance in the rain.”  
 
This is all about reinvention.  
How can we connect differently with our customers, with a stronger digital strategy and stronger value proposition, and
How can we focus on offering creative solutions that disrupt the market.  
 
And finally,  
 
3. Reignite  
We need to set the market on fire and reignite our passion for this business, to always be one step ahead.  

See also

Revolutionizing the Beauty Industry: Toly's 360-Degree Beauty Development Platform

Toly's 360-Degree Beauty Development Platform serves as a holistic system connecting beauty brands, manufacturers, and service providers, facilitating seamless collaboration, idea exchange, and the transformation of concepts into tangible products. This platform underlies our ethos of building customers for life. It acts as a bridge between creativity, expertise, and cutting-edge capabilities, fostering innovation, agility, and forward-thinking practices. Our platform places a strong emphasis on sustainability, eco-friendliness, and ethical practices in packaging and product development.

Revolutionizing the Beauty Industry: Toly's 360-Degree Sustainable Beauty Development Platform

In this post, we will delve into the concept of Toly as a 360 Degree Beauty Development Platform which includes the comprehensive services offered by Toly, and the remarkable benefits that cosmetics, and makeup brands can reap by collaborating with us. As we embark on this transformative journey, we place great emphasis on sustainability, eco-friendliness, and ethical practices in packaging and product development.

Toly Goes Green with Elle’s Green Beauty Stars

Our paperfoam godet holder is a revolutionary packaging solution that is both eco-friendly and unique. The biodegradable material is 100% home-compostable and recyclable along with paper. The unique molding process also allows us to create forms and shapes that are not possible with conventional card manufacturing. Additionally, the godet holder design allows the consumer to easily refill the pack by pushing out the godet from a hole in the bottom of the holder.

  • Company News
  • English
  • Modified 19 Jul 2021
  • Hits 1215